Product Design
Ravello
Product Design
Ravello
Ravello is:
Ravello is:
An elevated cocktail experience for modern day camping.
An elevated cocktail experience for modern day camping.
Presented to you by Starbucks Reserve
Presented to you by Starbucks Reserve
Software
Solidworks, Keyshot
Time
Spring 2024, 14 week project
Focus
Branding, Concept Development
"More than half our U.S. customer base is Gen Z and Millennials" - Sara Trilling, VP Starbucks N.A
"More than half our U.S. customer base is Gen Z and Millennials"
- Sara Trilling, VP Starbucks N.A
Generation Zs and Millennials are the backbone of Starbuck's sale forces
Generation Zs and Millennials are the backbone of Starbuck's sale forces
Reconnect with Nature
Reconnect with Nature
45% of Millennials and 44% of Gen Z having the highest level of interest among prospective new campers.
45% of Millennials and 44% of Gen Z having the highest level of interest among prospective new campers.
Recreational gatherings with friends
Recreational gatherings with friends
63 % of those aged 26 to 29 years in the United States were current alcohol drinkers ,31.6% of those aged 18 to 20 years were already current alcohol users.
63 % of those aged 26 to 29 years in the United States were current alcohol drinkers ,31.6% of those aged 18 to 20 years were already current alcohol users.
Adventures moves outdoors, cocktails gets left behind…
Adventures moves outdoors, cocktails gets left behind…
Yet, when the adventure moves outdoors, cocktails get left behind—because making them at a campsite is anything but easy
Yet, when the adventure moves outdoors, cocktails get left behind—because making them at a campsite is anything but easy
Pain points
Pain points
Too much to bring,
Too hard to enjoy…
Too much to bring,
Too hard to enjoy…
Cumbersome Gear
Unstable Ingredients
Lack of Chill
Cumbersome Gear
Unstable Ingredients
Lack of Chill
Starbucks Reserve
Starbucks Reserve
With Starbucks Reserve already crafting gourmet cocktails, the brand can leverage this investment to move beyond coffee and position itself at the center of experiential drinking culture
With Starbucks Reserve already crafting gourmet cocktails, the brand can leverage this investment to move beyond coffee and position itself at the center of experiential drinking culture
Design Angle
What if Starbucks can create a more convenient and complete camping cocktail experience for Gen Zs and Millennials?
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Design Process
Introducing
Introducing
Refrigerant
Refrigerant
Refrigerant
Auger Motor
Auger Motor
Auger Motor
Internals
Internals
Internals
Pellet Ice Maker
Pellet Ice Maker
Pellet Ice Maker
Auger Drive Motor
Wrapped Refrigerant
25 min from 25 °C → 0 °C
Auger Drive Motor
Wrapped Refrigerant
25 min from 25 °C → 0 °C
Auger Drive Motor
Wrapped Refrigerant
25 min from 25 °C → 0 °C
Design Details
Design Details
Design Details
Night Sips
Night Sips
Night Sips
Instructor: Joseph Choi
Contact for detailed process :)
Contact
Let’s start a conversation
Looking forward to connect!
Sitemap
©Jason Wang 2025
Contact
Let’s start a conversation
Looking forward to connect!
Sitemap
©Jason Wang 2025
Contact
Let’s start a conversation
Looking forward to connect!
Sitemap
©Jason Wang 2025
Contact
Let’s start a conversation
Looking forward to connect!
Sitemap
©Jason Wang 2025
Contact
Let’s start a conversation
Looking forward to connect!
Sitemap
©Jason Wang 2025
Ravello is:
An elevated
cocktail experience for modern day camping.
Presented to you by Starbucks Reserve
Software
Solidworks, Keyshot
Time
Spring 2024, 14 week project
Focus
Branding,
Concept Development
Design Angle
What if Starbucks can create a more convenient and complete camping cocktail experience for Gen Zs and Millennials?
Design Angle
What if Starbucks can create a more convenient and complete camping cocktail experience for Gen Zs and Millennials?
Menu
Menu
Ravello is:
An elevated
cocktail experience for modern day camping.
Presented to you by Starbucks Reserve
Software
Solidworks, Keyshot
Time
Spring 2024, 14 week project
Focus
Branding, Concept Development
Design Angle
What if Starbucks can create a more convenient and complete camping cocktail experience for Gen Zs and Millennials?
Design Angle
What if Starbucks can create a more convenient and complete camping cocktail experience for Gen Zs and Millennials?
"More than half our U.S. customer base is Gen Z and Millennials."
- Sara Trilling, VP Starbucks N.A
Generation Zs and Millennials are the backbone of Starbuck's sale forces
Reconnect and Recreation
45% of Millennials and 44% of Gen Z having the highest level of interest among prospective new campers.
Recreational gatherings with friends
63 % of those aged 26 to 29 years in the United States were current alcohol drinkers ,31.6% of those aged 18 to 20 years were already current alcohol users.
Adventures moves outdoors, cocktails gets left behind…
Yet, when the adventure moves outdoors, cocktails get left behind—because making them at a campsite is anything but easy
Pain points
Too much to bring,
Too hard to enjoy…
Cumbersome Gear
Unstable Ingredients
Lack of Chill
Starbucks Reserve
With Starbucks Reserve already crafting gourmet cocktails, the brand can leverage this investment to move beyond coffee and position itself at the center of experiential drinking culture
