Product Design

Ravello

Product Design

Ravello

Ravello is:

An elevated cocktail experience for modern day camping.

Presented to you by Starbucks Reserve

An elevated cocktail experience for modern day camping.

Presented to you by Starbucks Reserve

An elevated cocktail experience for modern day camping.

Presented to you by Starbucks Reserve

Brand

Starbucks

As of today, Starbucks' largest customers are:

Gen Z

33% of Americans aged 18 to 24 frequently visiting Starbucks, particularly drawn to its specialty drink options

Millennials

45% of Starbucks customers are aged between 25 and 40 years, aligning with the Millennial demographic.

These Groups share values in:

Weekend
Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational
Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential
Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend
Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational
Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential
Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend
Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational
Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential
Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend
Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational
Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential
Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .

Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .

Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .
Weekend Get-Aways
Millennials account for 41% of campers, with an increasing interest in traditional tent camping, while Generation Z, comprising 27% of new campers, tends to prefer glamping experiences.
Recreational Drinking
According to 2022 data, alcohol consumption is notably prevalent among young adults in the United States. Specifically, 61.2% of individuals aged 21 to 25 and 63.1% of those aged 26 to 29 reported current alcohol use.
Experiential Spending
A Deloitte study reveals that 44% of Millennials and 42% of Gen Z are willing to pay a premium for products or services from brands that prioritize experiences over just selling products. .